Users will soon have a fresh option that permits them to reduce the quantity of AI-created content appearing in their feeds. This initiative comes as the company disclosed that it presently contains more than 1 billion AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a widespread release. This shift comes amid a rise in content created by AI, driven by new AI video creators.
The Broader AI Trend
It has been noted that approximately a tenth of the quickest rising channels on a popular video site primarily display clips produced artificially. A considerable share of this content is deemed low-quality AI content, a term for inferior, mass-produced content that is typically absurd or dreamlike.
Our research shows that many people enjoy content created using AI tools, from computer-generated images to science explainers, and we aim to offer the community the ability to increase or decrease of that, based on their own preferences,” said a company executive.
AI on the Platform
The platform shared that there are now 1.3 billion videos on its app identified as artificially created. In total, over 100 mn media items are submitted to the app each day, making AI content a limited portion of its complete catalog.
Customizing Your Feed
Users will be capable of decrease or raise the level of artificial media they see by opening the “manage topic” feature in the app and selecting “AI-generated content”. Other topics that currently be adjusted under the setting encompass current affairs, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s policies oblige creators to identify lifelike artificially created content, and it prohibits harmful fake videos of celebrities or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be deleted under its terms of service.
Furthermore, the service will henceforth attach an artificially created label to content produced via its proprietary AI systems, or flagged by an collaborative effort for recognizing artificial media. This action is intended to deter users from attempting to evade the labeling process.
AI Literacy Programs
The platform is also establishing a $2m awareness program for experts and institutions to develop informative material about using AI responsibly. This initiative will support educational bodies focused on teaching programming and robotics.
Moderation Strategy
The video-sharing app has defended its safety measures, during discussion over plans to make redundant a large number of safety staff in the UK. TikTok is set to reduce a significant number of roles in its content moderation division in London, with trade unions and online safety experts expressing worry that people are being substituted by machine-led review.
A trust and safety lead stated that people-led review would still have a role, but automated tools can safeguard staff by removing the most distressing content prior to it has to be seen by humans. TikTok reported a significant reduction in disturbing and violent content handled by safety staff over the previous year due to the use of its automated systems.
It is vital to integrate people and machines to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s very important to reduce exposure to unsafe media as rapidly, which is the area in which a significant AI assistance is really helping us process content quickly.”
